6 pages, Extension professionals are skilled at connecting with community partners and community members to identify needs and address challenges. This paper outlines how Extension professionals quickly responded to address rising rates of food insecurity in a rural Tennessee County during the COVID-19 pandemic. Through an extensive network of state, regional, and local partners, Extension professionals and partners planned and implemented mobile food distributions through the United States Department of Agriculture’s Farmers to Families program. These Extension-led efforts resulted in sustainable, community-driven initiatives to improve food insecurity. Lessons learned can help Extension professionals respond to emerging needs.
16 pages, School-Based Agricultural Education teachers faced a unique challenge during the COVD-19 pandemic as they continually tackled state and local health mandate decisions while teaching technical skills in a variety of settings, advising FFA chapters, and supervising work-based learning experiences. These challenges could influence teacher motivation in a variety of ways. Thus, the purpose of this study was to explore the essence of SBAE teacher motivation during the shared trauma of the COVID-19 pandemic. This phenomenological study consisted of eight solo interviews and two focus group interviews (n = 14) that focused primarily on teachers’ motivation within their teaching role. Participant responses resulted in four themes: 1) stronger teachers emerging from the chaos, 2) triumphs and challenges of working with students in the three-circle model, 3) always the scapegoat, rarely allowed to graze, and 4) forced reconciliation of work-life priorities. These themes consisted of both motivational and demotivational factors in the teachers’ past year, and provide insight for state staff, teacher educators, and professional development providers as they support teachers as the pandemic continues.
Mott, Rebecca (author), Tummons, John (author), Simonsen, Jon C. (author), Cletzer, D.A. (author), Peckman, Jaelyn (author), and Plaugher, Seth (author)
Format:
Journal article
Publication Date:
2024-06-19
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13278
5 pages, The Covid-19-induced moratorium on campus visits allowed faculty from University of Missouri’s Agricultural Education & Leadership (AEL) program and Missouri Extension time to reconsider our campus visit structure and be more purposeful in our recruitment efforts. We organized a showcase to expose high school students to career paths and help them understand how our program could help prepare them for career success in the formal agriculture classroom, Extension, or the agriculture. We urge extension professionals to consider how they can be involved with events that raise students’ awareness about career opportunities while simultaneously recruiting the next generation of extension employees.
4 pages, The Covid-19 pandemic has been highly disruptive to Extension programming. Online programming has emerged as one of the primary approaches for maintaining engagement with the communities and populations Extension serves. Some have even suggested that it might become the default programming method, even after it is safe to return to in-person programming. In this commentary, I discuss some of the current limitations and challenges inherent in online-only programming -- ones that are often overlooked by Extension personnel. Further, I discuss key factors that Extension personnel should take into account when considering online programming for any future professional efforts.
18 pages, The degree of risk to which agricultural farmers are exposed during the COVID-19 pandemic and how they tackle those difficulties is a critical topic. Although the topic has been paid considerable attention by worldwide scholars, this study intends to compensate for it via conducting a ground-breaking analysis based on sample survey data. Integrating theoretical perspectives of individual- and collective-level social capitals rooted in sociology, and using NPRM (Nested Poisson Regression Model) to analyze a sample survey data collected in rural China in August 2020, we generated the following findings. (1) The overall risks and damages to agricultural production and management are relatively minimal. Thus, farmers are highly confident in conquering the pandemic and recovering their business. (2) Compared with micro- and macro-level influencing factors, social capital at both levels could greatly help agricultural farmers obtain informal and formal supporting resources (such as encouragement and financial supports), thus helping them to cope with the pandemic shock. (3) Specifically, the acquisition of informal supporting resources is mainly affected by the size of farmers’ ordinary networks (Spring Festival Visiting Network) and the frequency of public activities held in a village; gaining access to formal supporting resources is also influenced by the frequency of public activities, but the state of farmers’ personal connections with official departments plays a crucial role in determining the amount of such resources can be obtained. According to these empirical findings, suggestions on how to suppress the negative effects and lift the positive effects of dual social capitals in the process of responding to risks are proposed.
24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
16 pages, This study analysed the delivery of public agricultural extension services to the rural households of Idutywa, Eastern Cape. Primary data were collected from 75 participants. Descriptive and inferential statistics were used to analyse the data. Results revealed that there is generally a lack of access to extension services by households in the study area. Above all, the findings showed that access to agricultural extension services is influenced by limited movements, cellphone data, household size, and a limited number of farmers for training. Based on the control and treated variables, the Average Treatment Effect Treated from Kernel, Nearest Neighbours, and Radius matching methods were found to be negative which means that if farmers did not receive the program during the pandemic, the performance and yields were going to be very poor and low. The study recommends that extension officers should be empowered with modern tools to deliver need-based agricultural extension services in the future.
19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
