1. Standards by which people judge ideas determine communication effectiveness Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: journal Publication Date: 1964-11 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21645 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 4 (11) :1-2
2. The customer may not always be right, but it pays to know what he really thinks Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: journal Publication Date: 1965-02 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 5 (2) : 1-4
