Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Traces the study of knowledge utilization through three waves. First (1920-1960) involved studies about the diffusion of agricultural innovations to farmers. The second (1960-1980) emphasized both the dissemination and use of innovations emerging from research and demonstration activities, and innovation adoption by organizations as well as individuals. The interlude (1980s) featured sharply reduced federal support for research about knowledge utilization. The third wave (1990-present) showed greater emphasis on federal partnerships with state and local entities to improve health, education, and human services. Interest also increased in policy, research and programmatic activities regarding knowledge utilization.
Using the Green Revolution in Indian agriculture as an empirical example, the author shows the epistemic significance of technology as a form of human knowledge created for doing things and solving problems.
Describes how the Cooperative Extension Service of the U.S. Department of Agriculture might serve as a model for improving the dissemination of education research and development results through the U.S. Department of Education. Author lists various features of CES that might be replicated and others that should be avoided.
