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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 28-42
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Holt, Jessica (author) and Cartmell, Dwayne (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02172
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(3) : 45-56
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Telg, Ricky (author), Ruth, Amanda (author), and Eubanks, Emily E. (author)
Format:
Journal article
Publication Date:
2005
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23764
Journal Title:
Journal of Applied Communications
Journal Title Details:
89(4) 39-54
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author), Goodwin, Joy N. (author), and Chiarelli, Christy (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00007
Journal Title:
Journal of Applied Communications
Journal Title Details:
95(3) : 21-33
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Naile, Traci L. (author) and Charanza, Ashley D. (author)
Format:
journal articles
Publication Date:
2012
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00837
Journal Title:
Journal of Applied Communications
Journal Title Details:
96(3) : 38-50
Notes:
Online via open access.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
Format:
Online journal article
Publication Date:
2020-02
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
Journal Title:
Journal of Applied Communications
Journal Title Details:
104(1)
Notes:
18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 86-98
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, Jefferson D. (author) and Meyers, Courtney (author)
Format:
Journal article
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27743
Journal Title:
Journal of Applied Communications
Journal Title Details:
91(1/2) : 15-29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, Jefferson D. (author) and Meyers, Courtney A. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28003
Journal Title:
Journal of Applied Communications
Journal Title Details:
91(1-2) : 15-29
Notes:
Abstract posted at www.aceweb.org
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Boone, Kristina (author), Penner, Karen (author), Johnson, Becky (author), Young, Audrey (author), and Lubbers, Charles (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21729
Journal Title:
Journal of Applied Communications
Journal Title Details:
88(3) : 21-31