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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term promotion Journal Title Journal of Agricultural and Applied Economics

    1. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    2. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p

    3. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(2) : 193-208

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