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Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2000 Subject Term economics of information Journal Title Agribusiness

1. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214