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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Journal Title Advertising Age

    22. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    23. Nets tightly focused, staying engaged

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stilson, Janet (author)
    Format:
    Journal article
    Publication Date:
    2006-04-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26827
    Journal Title:
    Advertising Age
    Journal Title Details:
    77(15) : S4
    Notes:
    Describes some of the programming and appeal of RFD-TV. "The network has attracted 50 million subscribers."

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