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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Journal article Publication Year 1986 Subject Term advertising

    1. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 58-59
    Notes:
    AgComm Teaching

    2. Ad pages in farm publications for 12 months, 1985-84 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15674
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :52
    Notes:
    1 p.

    4. Ad testing or market research?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 53
    Notes:
    AgComm Teaching

    7. Affective responses mediating acceptance of advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
    Format:
    Journal article
    Publication Date:
    1986-09
    Published:
    USA: Pasadena, CA : The Journal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    13 (2) : 234-249.
    Notes:
    AGRICOLA IND 87002887

    8. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    10. Bleak farm picture stifles magazines' growth

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kesler, Lori (author / Advertising Age) and Advertising Age
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02933
    Journal Title:
    Advertising Age
    Journal Title Details:
    57(27): S-2-3 (April 21, 1986)
    Notes:
    James F. Evans Collection