Joshi, Pushkar Lal (author / Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India) and Division of Economics and Extension, I.C.A.R., Central Arid Zone Research Institute, Jodhpur (Rajasthan), India
Format:
Journal article
Publication Date:
1977-08
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05005
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
Bose, A.B. (author), Jain, M.B. (author), and Central Arid Zone Research Institute, Jodhpur, India; Central Arid Zone Research Institute, Jodhpur, India
Format:
Journal article
Publication Date:
1966-04
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05001
