Tongue in cheek, the author explores the idea that those who promote consumption of farm products need to use mascots. "We may neet to put a funny face on our productà"
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
Author wonders if "our enemies have any such program to brainwash future vegetarians and and animal rightists" and, if so, how they go about training those who do so. He imagines a scorecard for young PETA Ambassador contestants.