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2. Assessing Florida Early career extension faculty's adoption of design principles to communicate messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beattie, Peyton N. (author), Benge,Matt (author), Telg, Ricky W. (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-13
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12716
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol 106, Iss.3
- Notes:
- 10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
3. Assessing the Value of Video Resources in Extension-led Natural Resources Management Continuing Education Programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sagor, Eli (author), Mindmuller-Campione, Marcella (author), and Rodman, Madison (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: University of Clemson Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12200
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Volume 59 (2)
- Notes:
- 9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.
4. Building a Successful ATV Safety Education Program Utilizing Youth and Community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Flautt, Maci (author), Giaccaglia, Laura (author), Hutchinson, Thomas (author), Twiner, Ann (author), Whitt, Anna Lyn (author), and Boggan, Ricky (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28247
5. Changing farmers' perception towards sustainable horticulture: a case study of extension education in farming community in Yogyakarta, Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Euriga, Epsi (author), Boehme, Michael Henry (author), and Amanah, Siti (author)
- Format:
- Journal article
- Publication Date:
- 2021-12
- Published:
- Indonesia: Universitas Muhammadiyah Yogyakarta
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12676
- Journal Title:
- Journal of Agribusiness and Rural Development Research
- Journal Title Details:
- Vol. 7, N. 2
- Notes:
- 16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
6. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
- Format:
- Online journal article
- Publication Date:
- 2019-07-24
- Published:
- Argentina: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 318-399
- Notes:
- 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
7. Defining agricultural extension and extension education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- van den Ban, Ann W. (author)
- Format:
- Paper
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20571
- Notes:
- Burton Swanson Collection, 16 pages
8. Factors influencing adoption of improved maize seed varieties among smallholder farmers in Kaduna State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chete, Oluwatoyin Bukola (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-30
- Published:
- International: Academic Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12204
- Journal Title:
- Journal of Extension and Rural Development
- Journal Title Details:
- Vol.13(2)
- Notes:
- 8 pages., This study ascertained factors influencing adoption of improved maize seed varieties in three local government areas of Kaduna State, North-central Nigeria. It collected cross-sectional data for a sample of 180 randomly selected farming households across three local government areas of the State in 2015/16. Both descriptive and inferential analyses were performed on the data. The descriptive statistics differentiated adopters from non-adopters, while the inferential analysis involved estimation of a logit model to determine factors driving adoption of improved maize seed varieties in the study areas. The results of the descriptive analysis show significant mean differences between adopters and non-adopters regarding several farm households’ characteristics. The model results reveal that adoption of improved maize seed varieties among the households was positively influenced by age, household size, level of education, farming experience, labour availability, contacts with extension agents, farm size, off-farm income and membership of associations. Thus, the study concluded that improving farmers’ education, expanding coverage and depth of extension services and strengthening farmer associations are useful policy actions for promoting adoption of improved maize varieties. It is also important to address availability, accessibility and affordability issues constraining adoption, enhance credit access and mitigate risk perceptions. The link between researchers and innovators and the farmers who are the off-takers of their outputs should be reinforced to increase maize productivity in order to satisfy national demand and promote food security.
9. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Saudi Arabia: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
- Journal Title:
- Journal of the Saudi Society of Agricultural Sciences
- Journal Title Details:
- 18(2) : 211-217
- Notes:
- 7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.
10. It’s solely for the “green cert”': understanding young peoples’ motivation for engaging in agricultural education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Flannery, Sinéad (author), Keaveney, Karen (author), and Murphy, Frank (author)
- Format:
- Journal article
- Publication Date:
- 2022-10-31
- Published:
- UK: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12714
- Journal Title:
- Journal of Agricultural Education and Extension
- Notes:
- 20 pages, To explore young peoples’ motivation for engaging in agricultural education. Autonomous and controlled forms of extrinsic and intrinsic regulation are discussed regarding young peoples’ decision to pursue an agricultural education.