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22. Farmers' eyes in the sky in Cote d'Ivoire
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maduka, Emmanuel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ivory Coast: Technical Centre for Agriculture and Rural Co-operation (CTA), Wageningen, Netherlands.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11608
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 9
- Notes:
- 1 page., September-November issue via online., Report on a drone service, WeFly Agri, "to help farm and plantation owners regain control of their land."
23. Glacier Media Group expands its digital advertising capabilities with Naviga Ad
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-07-01
- Published:
- USA: Henderson Communications LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10621
- Notes:
- 1 page., Source: Glacier Media Group and Naviga Ad joint news release., via website, AgriMarketing Weekly.
24. Gleason: a pioneer in transition to digital
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Quinn, Larry A. (author)
- Format:
- Journal article
- Publication Date:
- 2019-09-08
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10841
- Journal Title:
- Airing on the Side of Agriculture
- Notes:
- Via online issue. 3 pages., Features the career of a farm broadcaster who "worked on the bleeding edge during the early stages of the digital transition for radio and TV."
25. GrainBridge develops tool to help farmers more effectively market gain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bedord, Laurie (author) and Successful Farming
- Format:
- Online article
- Publication Date:
- 2019-10-10
- Published:
- United States: Meredith Agrimedia, Meredith Corporation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10987
- Notes:
- 4 pages, via website
26. How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unay‑Gailhard, İlkay (author) and Brennen, Mark A. (author)
- Format:
- Online article
- Publication Date:
- 2022-08-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12601
- Journal Title:
- Agriculture and Human Values
- Notes:
- 18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
27. How does the adoption of digital technologies affect the social sustainability of small-scale agriculture in south-west Germany
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weber, Rolf (author), Braun, Jürgen (author), and Frank, Markus (author)
- Format:
- Journal article
- Publication Date:
- 2022-06
- Published:
- Germany: CENTMA Research
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12694
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- Vol.13, N. 3
- Notes:
- 19 pages, The adoption of digital technologies is expected to impact the social sustainability of agriculture, in particular in the case of small and mid-sized family farms in Western Europe. Goal of this research was to assess these impacts, however widely accepted impact assessment schemes of social sustainability are missing. Against this background, a qualitative, two-stage Delphi survey was conducted in order to identify relevant impact categories of the adoption of digital technologies in family-operated small-scale farms of South-West Germany. The participating experts stated, for example, that the adoption of digital technologies on the farm could mean that new business models can be based on the use of digital technologies. However, they also stated that digital technology could overburden farmers, which could hinder digitization in this sector as a whole. Data protection and data security were also issues ranked highly important by the participants in the Delphi Process.
28. How have smallholder farmers used digital extension tools? Developer and user voices from Sub-Saharan Africa, South Asia and Southeast Asia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-01
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
- Journal Title:
- Global Food Security
- Journal Title Details:
- Vol. 32
- Notes:
- 10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.
29. How the Sacramento Bee used "sprints" to drive digital subscriptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gustus, Lauren (author / Sacramento Bee) and Chance, Amy (author / Sacramento Bee)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
- Notes:
- Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.
30. Information and communication infrastructures and new business models in rural areas: the case of Molise Region in Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Levoli, Corrado (author), Belliggiano, Angelo (author), Marandola, Danilo (author), Milone, Pierluigi (author), and Ventura, Flaminia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11336
- Journal Title:
- European Countryside
- Journal Title Details:
- 11(4) : 475-496
- Notes:
- Online via https://doaj.org, Article deals with the role of information and communication technologies and the related infrastructure to induce innovations for sustainable rural development." Authors examined the role of social innovation to create a new demand for products, services, and organizational models for farm and rural enterprises.