Retrieved June 28, 2006, Features the career and effectiveness of John Winter, editor of Farm Mail, published by the Daily Mail newspaper. Considered "one of the leading agricultural journalists of the second half of the twentieth century."
Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
Gaskell, George (author), Bauer, Martin W. (author), Allum, Nicholas C. (author), Jackson, Jonathan (author), Howard, Susan (author), Lindsey, Nicola (author), and Methodology Institute
Format:
Research report
Publication Date:
2003-07
Published:
UK: London School of Economics. London WC2A 2AE
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18505
Notes:
20 pages; Research from the project "Life Sciences in European Society" supported by the EC Directorate for General Research
