Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27734
Notes:
Available in CD and print formats., Abstracts of six papers presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008. 10 pages., Titles: Genetically modified crops in developing countries: a meta-analysis of mass media coverage, public knowledge and attitudes; Conversations with gatekeepers: an exploratory study of agricultural publication editors' decisions to publish risk coverage; Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission; Student publication's' place in agricultural communication curriculum; A content analysis of food safety measures on television's Food Network; and Food tube: online coverage of food safety.
American Business Media (author) and American Business Media, New York, New York.
Format:
Report
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
Notes:
Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.
