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62. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
63. Closing the extension gap: Information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
- Journal Title:
- California Agriculture
- Journal Title Details:
- 74(4) : 236-242
- Notes:
- 7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
64. Closing the extension gap: information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author) and McRoberts, Neil (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11331
- Journal Title:
- California Agriculture
- Journal Title Details:
- 72(4) : 236-242
- Notes:
- Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
65. Co-ops help members adapt
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hogeland, Julie A. (author)
- Format:
- Journal article
- Publication Date:
- 2017-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08272
- Journal Title:
- Rural Cooperatives
- Journal Title Details:
- 84(2) : 4-7
66. Coke, Pepsi drop trade association pushing plastic ban bans
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Armiak, David (author)
- Format:
- Online article
- Publication Date:
- 2019-07-30
- Published:
- USA: Center for Media and Democracy, Madison, Wisconsin
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13050
- Notes:
- 4 pages
67. Combining participatory approaches and an agent-based model for better planning shrimp aquaculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Joffre, Olivier M. (author), Bosma, Roel H. (author), Ligtenberg, Arend (author), Tri, Van Pham Dang (author), Ha, Tran Thi Phung (author), and Bregt, Arnold K. (author)
- Format:
- Journal article
- Publication Date:
- 2015-12
- Published:
- Vietnam: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07800
- Journal Title:
- Agricultural Systems
- Journal Title Details:
- 141: 149-159
68. Communicating sustainability: student perceptions of a behavior change campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA Department of Communication, Media and Film, University of Calgary, Calgary, Canada
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA: Emerald Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
- Journal Title:
- International Journal of Sustainability in Higher Education
- Journal Title Details:
- 18 (1): 2-22
69. Communicating the 4Rs to farmers: insights and opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moody, Lara (author)
- Format:
- Online journal article
- Publication Date:
- 2018-09
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10144
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 73(5): 128A-131A
- Notes:
- 4 pages., Via online journal.
70. Communication at farmers’ markets: commodifying relationships, community and morality
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garner, Benjamin (author)
- Format:
- Online journal article
- Publication Date:
- 2015-07-01
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10231
- Journal Title:
- Journal of Creative Communications
- Journal Title Details:
- 10(2) : 186-198
- Notes:
- 13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.