Online via keyword search of UI Library eCatalog. 7 pages., Analysis based on media database maintained by the Canadian Agricultural Safety Association, which stores publicly available news media reports of agricultural injuries and fatalities in Canada. Fjindings suggested that prevention messages were rare (6.3% of 856 relevant articles) in media reporting of farm injuries and were decreasing during 2010-2017.
8 pages, Online via UI Library electronic subscription, Examined news media reporting on farm injuries in Canada, 2010 through 2017. Only 6.3% of 856 identified articles included a prevention message. Authors concluded that prevention messages are rare in media reporting of farm injuries and are decreasing over time. "Improved reporting is needed to aid in farm injury prevention."
Online U.S. edition of the Guardian newspaper. 4 pages., "Local journalism is doing great work across the country while fighting cutbacks and tight budgets. But we need people to stop expecting news to be free.
Via UI Library subscription., Study aimed to provide tools to improve the quality of journalism regarding ethical issues that concern our relationship with nonhuman animals. Explored the role of news media (two years of coverage by the New York Times newspaper, U.S., and El Pais, Spain) in constructing perceptions of nonhumans used for food and their treatment. Results showed that both newspapers played a major role in concealing the nonhumans' cruel treatment, but a distinction can be drawn between the crude speciesism of El Pais and the camouflaged, more deceptive style of the New York Times.
21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09046
Notes:
Pages 248-250 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
