Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
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Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
10 pages, This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analysed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1-to-7-minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.
6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
10 pages, Prior to the year 1970, agriculture was the main source of livelihood and backbone of the Nigerian economy until the discovery of oil drastically decelerated its potential to sustainably maintain food security and generate significant export earnings. Despite its sudden fall in productivity, agriculture still remains the main sector providing the highest employment (70% of the population) for the populace. To tackle these problems, many policies were formulated (from 1960 to 2015) to resuscitate the sector but to no availdue to failure in tailoring suitable policies to engage small-scale farmers and address other socio-economic problems. This paper constitutes an in-depth review of agricultural production and food security in Nigeria with relative importance attributed to local food supply and small-scale farmers. The article analyzes several documents of the Nigerian Government and international organizations, such as the Food and Agricultural Organization, the National Bureau of Statistics (NBS), Department of Agriculture and Rural Development and a number of peer-reviewed journals across various disciplines to provide a balanced interdisciplinary review. The paper concludes that food insecurity is at its peak in Nigeria and urgent attention is required in the agricultural sector to compensate for the unstable food balance in the country. There is a need for the Government to take strong measures against the food deficit situation and to support the development of the primary agriculture sector. The paper proposes viable policies that could involve smallholders, aid transformation and positively restructure the agricultural sector.
16 pages, We use a sales database of farmers market vendors in the Washington, D.C., area to estimate how first half 2020 sales were impacted by the coronavirus (COVID-19) outbreak. We use 2019 data as a counterfactual for sales that would have occurred in 2020 in the absence of COVID-19. For neighborhood weekend markets that were able to remain open during the pandemic, the change in 2020 average sales between the winter and spring is between 75% and 79% lower than in 2019. Other farmers markets, particularly weekday markets in business districts, experienced delayed openings or were closed for the entire year.
