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Subject Term
- mass media[remove]59
- media use[remove]59
- information sources22
- media effectiveness20
- farmers17
- television16
- newspapers15
- rural development12
- information seeking11
- radio11
- roles11
- development communication9
- extension9
- extension communication9
- development8
- India7
- extension agents7
- attitudes6
- information needs6
- media selection6