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Subject Term
- information seeking[remove]98
- media use[remove]98
- information sources62
- farmers45
- media effectiveness33
- Internet17
- readership17
- information needs15
- radio14
- farm journals13
- listenership13
- television13
- television viewing12
- mass media11
- newspapers11
- rural people11
- telephone communication11
- India10
- extension communication10
- information gathering10