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Subject Term
- communication theory[remove]38
- farmers[remove]38
- rural development16
- development communication14
- adoption13
- diffusion12
- development11
- information sources11
- development issues10
- decision making9
- adoption process8
- innovations8
- participation7
- information seeking6
- media effectiveness6
- social factors6
- technology transfer6
- agricultural development5
- extension5
- indigenous knowledge5