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Subject Term
- adoption process[remove]292
- adoption230
- diffusion120
- innovations93
- adoption behavior89
- farmers85
- India76
- information sources68
- decision making50
- farming methods50
- technology transfer46
- rural development44
- influences37
- communication theory33
- extension32
- development communication30
- social factors26
- media effectiveness24
- agricultural development21
- decision process20