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information needs
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42
farmers
35
advertising
31
farm families
16
farm journals
16
farmer attitudes
13
roles
11
buying behavior
10
decision making
9
buyer behavior
7
ethical issues
7
farm women
7
readership
7
message content
4
media effectiveness
3
women
3
appeals (message)
2
audience analysis
2
information sources
2
poultry
2