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Subject Term
- listenership[remove]4
- radio4
- National Project in Agricultural Communications (NPAC)3
- adoption3
- radio programs2
- television2
- television viewing2
- adoption process1
- credibility (source)1
- diffusion1
- entertainment1
- farm journals1
- farmers1
- films1
- information sources1
- media use1
- message content1
- newspapers1
- readership1
- rural broadcasting1