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Subject Term
- media use[remove]329
- information sources141
- media effectiveness91
- farmers84
- India72
- radio60
- television53
- information seeking52
- adoption43
- newspapers42
- Internet41
- readership35
- mass media34
- listenership33
- rural broadcasts33
- communication behavior31
- extension communication31
- information needs30
- attitudes29
- television viewing29