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Subject Term
- information sources[remove]141
- media use[remove]141
- farmers51
- media effectiveness47
- India41
- radio33
- information seeking32
- television28
- adoption27
- newspapers26
- communication behavior19
- readership19
- Internet17
- information needs17
- extension16
- extension agents16
- extension communication16
- listenership15
- mass media15
- rural areas15