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Subject Term
- adoption process[remove]28
- adoption19
- diffusion13
- innovations11
- rural development11
- adoption behavior10
- development6
- development communication6
- development issues6
- extension6
- communication theory5
- technology transfer5
- decision making4
- farmers4
- information sources4
- media effectiveness4
- agricultural development3
- extension agents3
- extension programs3
- interpersonal communication3