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Subject Term
- adoption process[remove]49
- adoption42
- diffusion23
- farmers18
- innovations15
- decision making10
- rural development9
- adoption behavior8
- communication theory8
- development communication8
- farming methods8
- agricultural development7
- development7
- history7
- information sources7
- attitudes6
- conservation6
- diffusion of information6
- communication research5
- diffusion process5