The author starts his discussion of the book by stating, "Like a lot of American readers, I have come to equate Latin American fiction with magical realism, that style of playful and exotic world-bending most closely associated with Gabriel García Márquez." He later states about the author, “Soldan is one of a number of Latin American writers associated with the McOndo literary movement. Rejecting magical realism, which some of these writers see as an exotic and politically correct export aimed for a Euro-American market, the McOndo writers instead embrace gritty urban realism -- a style fit to explore their concerns with money, power and pleasure in a globalized, technological world. In the place of Macondo -- the fabulous village that Marquez evoked in 'One Hundred Years of Solitude' -- these writers look through their windows (and computer screens) and see a world of McDonald's restaurants, iMacs and condos."