Real Time Charitable Giving: Why Mobile Phone Users Texted Millions of Dollars in Aid to Haiti Earthquake Relief and How They Got Their Friends to Do the Same
25 p., Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone. The first-ever, in-depth study on mobile donors, which analyzed the "Text to Haiti" campaign after the 2010 earthquake -- finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.