Explores the onboard experience in situations of extreme musical commodification during cruising, with the ship resembling a floating pleasure palace that provides a monopolistic tourist environment that taps into the 'experience economy' concept. The authors' ethnographic insights reveal how music is a quintessential means to create congenial ambiance in order to encourage consumption of experience enhancements (like gambling, dancing, or drinking) and boost onboard revenue, especially through live music performance of various types and levels of interaction, whereby performer-audience interaction and participation play a major role in consumption of touristic music. While much of this music is drawn from familiar, predictable Western culture, some performances readily tap into tourists' expectations of journeying to and encountering the exotic Other, even if presented as part of their onboard experiences. Such touristic musical performances, which stereotypically include Caribbean bands performing calypso classics, Harry Belafonte and Bob Marley numbers, and tropicalist Western pop songs, are usually promoted as authentic extensions of the culture from which they originate. These situations of extreme commodification have not only transformed some of the most secluded locations into commercially viable tourist destinations, but have turned transport facilities themselves into hyper-commercialized locales of touristic consumption.
