Segmenting green consumers in the United States: implications for green marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Jin Seong (author) and Lee, Jinhee (author)
    Format:
    Journal article
    Publication Date:
    2014
    URL:
    https://www.tandfonline.com/doi/abs/10.1080/10496491.2014.946202
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
    Journal Title Details:
    20 : 571-589
    Subject Term:
    attitudes, buying behavior, cable television, consumers, environment, information sources, Internet, marketing, markets, media effectiveness, media use, message content, newspapers, radio, television, magazines, marketing communication, beliefs, green marketing, and market segments
    Notes:
    20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.

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