Technology transfer preferences of researchers and producers in sustainable agriculture

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Rhonda L. (author) and Cox, Loralie (author)
    Format:
    Journal article
    Publication Date:
    2006
    URL:
    https://joe.org/joe/2006june/rb2.php
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11343
    Journal Title:
    Journal of Extension
    Journal Title Details:
    44(3)/RIB/3RIB2
    Subject Term:
    demonstrations, extension, extension agents, extension communication, extension methods, farmers, farming methods, information issues, media effectiveness, media selection, producers, research communication, research personnel, scientific communication, scientists, technology transfer, and communication gaps
    Notes:
    Online via the University of Illinois Online Catalog, using the Article search term, "demonstrations", This study involved determining preferences of researchers and producers regarding their preferences for providing and gathering information. Findings revealed and described differences in preference. Authors identified on-farm demonstrations as particularly important for technologies that involve major transitions in farming methods.

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