Guest Editor Glenn Mayo, the no nonsense exec vp for Fletcher/Mayo/Associates talks about agrimarketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    unknown
    Publication Date:
    1983-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09622
    Journal Title:
    Marketing and Media Decisions
    Subject Term:
    advertising, advertising agencies, campaign planning, campaigns, communication planning, communicators, marketing communication, agri-marketing, strategic communication, and Fletcher/Mayo/Associates
    Notes:
    Nine-page section in the magazine., Perspectives on the food and fiber sector of society, agricultural advertising, rural media, advertising techniques, audience understanding and other aspects.

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