- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sorensen, J.A. (author), Jenkins, P. (author), Bayes, B. (author), Clark, S. (author), and May, J.J. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2010
- URL:
- https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1904&context=abe_eng_pubs
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09498
- Journal Title:
- Journal of Agricultural Safety and Health
- Journal Title Details:
- 16(1) : 31-40
- Subject Term:
- campaigns, economics of information, education effects, farm safety, machinery, safety, social marketing, value of information, health, health communication, tractors, and safety communication
- Notes:
- 13 pages., Involves use of social marketing practices to reduce deaths and injuries through roll-over protection structures (ROPS) on tractors.
