Advertising and sales promotion

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author), King, Robert L. (author), Fisk, George (author), Hinderman, Charles H. (author), Regan, William J. (author), Disch, Wolfgang (author), Wright, John S. (author), Spencer, Ulric M. (author), Meissner, Frank (author), and Goldstucker, Jac L. (author)
    Format:
    Journal article
    Publication Date:
    1963-07
    URL:
    http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=1&sid=f523a1fe-0efa-43a2-8364-05a0d2634e46%40sessionmgr102
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09350
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    27(3) : 89-93
    Subject Term:
    advertising, demand, farm products, marketing, sales, sales promotion, agricultural, produce, review, and magazine

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