- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Donnahoe, Alan S. (author)
- Format:
- Journal article
- Publication Date:
- 1956-01
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6746341&site=ehost-live
- Published:
- USA: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08238
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 20 (3): 269-271
- Subject Term:
- advertising, circulation, decision making, economics, marketing, mass media, media use, newspapers, product promotion, retail, and food industry
