Effects of social media marketing on small-scale horse farms in the United States

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, Ashley K. (author) and Dharmasena, Senarath (author)
    Format:
    Paper
    Publication Date:
    2016
    URL:
    http://ageconsearch.umn.edu/handle/229860
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07637
    Subject Term:
    communication planning, communication research, farms, media effectiveness, social marketing, horses, equines, marketing communication, and social media
    Notes:
    Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.

    Tools