- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sumner, William A. (author)
- Format:
- Journal article
- Publication Date:
- 1932-06
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=JQ00214&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07508
- Journal Title:
- Journalism Quarterly
- Journal Title Details:
- 9 : 182-189
- Subject Term:
- advertising research, buyers, communication research, data analysis, data collection, farmers, media effectiveness, newspapers, publications, questionnaires, rural communities, rural-urban communication, socio-economic aspects, statistics, and USA (United States of America; North America)