- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tousley, Rayburn D. (author)
- Format:
- Journal article
- Publication Date:
- 1944
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6798763&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07457
- Journal Title:
- Harvard Business Review
- Journal Title Details:
- 23 (1): 79-94
- Subject Term:
- advertising, consumers, consumption, distribution, farmers, fruit, government, market analysis, markets (selling), media effectiveness, organizational communication, organizations, policies, promotion, vegetables, control, industry, and USA (United States of America; North America)
