Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kai, Ma (author)
    Format:
    Journal article
    Publication Date:
    2014-07
    URL:
    http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=97387939&site=ehost-live
    Language:
    Chinese with English abstract
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
    Journal Title:
    China Media Report Overseas
    Journal Title Details:
    10(3) : 59-66
    Subject Term:
    extension, image, media, media mix, perception, promotion, television, television research, agricultural, brands, and China, Hong Kong SAR (Eastern Asia)

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