- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schneider, John B. (author)
- Format:
- Journal article
- Publication Date:
- 1942-04
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6743255&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07117
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 6(4) : 366-370
- Subject Term:
- California, USA, change, consumers, costs, dairy, fruit, government policies, legislation, marketing research, program evaluation, food industry, marketing communication, nuts, and control
