- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kohls, R. L. (author), Stucky, R. L. (author), and Gifford, J. I. (author)
- Format:
- Journal article
- Publication Date:
- 1957-04
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6743699&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07082
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 21(4) : 446-450
- Subject Term:
- analysis, buying behavior, communication research, communities, consumer information, dealers, decision making, farmers, Indiana, USA, interviews, machinery, marketing, reports, selling, and brands
