- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carrillat, François Anthony (author), d'Astous, Alain (author), Bellavance, François (author), and Eid, François (author)
- Format:
- Journal article
- Publication Date:
- 2015
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=102108667&site=ehost-live
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06892
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 49(3/4) : 621-642
- Subject Term:
- advertising, advertising research, experiments, media effectiveness, media influence, media research, television, television research, television viewing, and viewing groups
