Self-efficacy as a target population segmentation strategy in a diet and cancer risk reduction campaign

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hertog, James K. (author), Finnegan, John R., Jr. (author), Rooney, Brenda (author), Viswanath, K. (author), and Potter, John (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06438
    Journal Title:
    Health Communication
    Journal Title Details:
    5(1) : 21-40
    Subject Term:
    attitudes, campaigns, communities, consumers, diet, health information, nutrition, rural communities, social factors, health, and diseases

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