- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Frederick L. (author)
- Format:
- Journal article
- Publication Date:
- 2004
- URL:
- http://www.jstor.org/stable/20188407
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06003
- Journal Title:
- Minnesota History
- Journal Title Details:
- 59(1) : 4-16
- Subject Term:
- advertising, agriculture research, careers, corn, food, grains, history, innovations, marketing, rice, wheat, marketing communication, and food processing
- Notes:
- Development of "puffed" rice, wheat and corn cereal as an advertising icon for the Quaker Oats Company.
