- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chukwueah, Chris C. (author)
- Format:
- Journal article
- Publication Date:
- 2010
- URL:
- http://cscanada.net/index.php/css/article/view/j.css/1923669720100606.025/1229
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00692
- Journal Title:
- Canadian Social Science
- Journal Title Details:
- 6(6) : 217-221
- Subject Term:
- advertising, development, marketing, marketing techniques, media effectiveness, Nigeria, public relations, retail promotion, rural communities, rural development, sales promotion, traditional media, retail marketing, marketing communication, indigenous media, and convergence
