- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witcher, Barry (author), Craigen, J. Gordon (author), Cuffigan, Dennis (author), and Harvey, Andrew (author)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36475
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 10(1) : 13-33
- Subject Term:
- advertising, commercial organizations, community development, public relations, rural development, UK, marketing communication, and rural community development
