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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Grunig, James E. (author), Dozier, David M. (author), and Grunig, Larissa A. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35839
Subject Term:
attitudes , campaign planning , campaigns , communication planning , communication theory , communication units , communicators , concepts , health information , organization , participation , persuasion , public information , public relations , and training needs
Notes:
James E. Grunig Collection, Pages 231-248 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
