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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Snyder, Leslie B. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35838
Subject Term:
campaign planning , campaigns , communication planning , education effects , evaluation , health information , media effectiveness , program evaluation , public information , and health
Notes:
Pages 181-190 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
