- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rice, Ronald E. (author) and Atkin, Charles K. (author)
- Format:
- Book
- Publication Date:
- 2000
- Published:
- International: Sage Publications, Thousand Oaks, California.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
- Subject Term:
- campaign planning, campaigns, communication planning, consumer information, dairy, forestry, pest management, public information, public relations, publicity, safety, health, and milk
- Notes:
- Third edition. 428 pages.
